Home > Uncategorized > If cars were like computers, who would be GM?

If cars were like computers, who would be GM?

While searching the ol interwebs, I came across this humorous article.  Where better to re-post it, but on this blog!

Link for the full post

Here’s a quick rundown on how I would compare some of the top computer companies to car companies:

  • Acer = Hyundai – Hyundai started off importing inexpensive cars of relatively low quality, but over time improved their cars and started increasing market share to become a significant player in the market. Acer has largely done the same.
  • Apple = Volvo – Volvo is a premium niche brand that has a loyal following. Customers of both companies feel that their chosen product is the best and offers superior safety and protection compared to the competition.
  • Dell = Ford – Ford is the maker of the common run-of-the-mill car. They’re the second-largest U.S. car company. Like Dell, Ford makes large quantities of not overly exciting machines with a reputation of questionable quality. Ford also has a performance sub-brand called the Mustang, which would be the equivalent to Dell’s AlienWare brand.
  • Gateway = Chrysler – Gateway was the third major U.S. computer company for a long time and was much smaller and more focused on a certain market segment than the other majors. Like Chrysler, it ran into financial problems and had to merge with another company (even though Chrysler is now independent). Like Chrysler, Gateway used fancy packaging (cow boxes) to hide products of questionable quality.
  • HP = GM (1930s) – GM of the 1930s didn’t dominate the industry the way they did in the 50s and 60s and didn’t have the financial problems of today. It did, however, scarf up a lot of competitors, was a significant leader in the industry, and put itself in the position to dominate in the future. HP has done the same thing in recent years.
  • Lenovo = Toyota – Toyota’s the up-and-coming import brand that is the standard for car quality and innovation in the market. It’s quickly growing to become the world leader in cars, but as it’s grown, traditional quality has become an issue.
  • Toshiba = Subaru – Subaru has long been a small car company that’s struggled in the marketplace in general and has been unable to escape the small four-wheel-drive car market. Likewise Toshiba’s been basically trapped as a laptop vendor in this country.
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